Marketing & Branding
BioAlliance … helping Life Science companies communicate their brand advantage.
Regardless of the size of the stage – local, regional, national or global – a B2B marketing strategy is only effective when a company’s mission, culture, product/service offerings and brand advantage are communicated to a clearly defined audience. BioAlliance can assist life sciences companies create and implement brand-driven strategies that combine these elements into a powerful, consistent message that positions their offerings as the best choice to meet their customers’ needs.
BRANDING & BRAND MANAGEMENT
BRAND MESSAGING & TAGLINES
Consistent messaging across all marketing platforms is necessary to maintain your brand’s image. We create the words and phrases that communicate your value proposition to customers.
What makes your company different from the competition? What does your acronym-named business do exactly? A tagline allows you to be descriptive of your services or point out what makes you unique. Let us help you better define your company.
Your brand should be consistent across all platforms. Our style guides cover rules and guidelines for logo usage, PMS colors, fonts, brand personality and many other guidelines for standardizing your internal and external marketing efforts. In order to maintain your brand’s value and image everybody in your organization must adhere to the guidelines.
WEBSITE DESIGN & DEVELOPMENT
In the life sciences industry, potential clients perform due diligence on potential partners and vendors before any personal engagement occurs. Therefore, your website must tell your story. Our responsive sites are built using a content management system that allows you to internally update your site quickly and easily, without the need for third-party expense.
Nothing tells a life science brand’s story as effectively as video. Our in-house production team creates and produces documentaries and event videos that inform, excite and connect with your audience on an emotional level. Whether for a high-impact production highlighting your services, capabilities and success stories, a rollout of a new product or service, or training for new hires nothing enhances your brand value and image as much as a state-of-the-art video production.
BioAlliance has built its reputation on business development through social media. No one has more expertise or experience in marketing life sciences companies through proven online strategies.
GRAPHIC & PRINT DESIGN
Contrary to popular belief, print isn’t dead yet. Sales pieces, direct mail campaigns, brochures, event invitations, print advertising, program books … you name it, we design with close attention to message, audience and brand integrity.
TRADE SHOW DISPLAYS
Ready to stand out in that ocean of competitors. We can create a head-turning display and a strategy to get visitors.
Know what you want to say, but not sure how to say it? That’s what copywriters are for. We’ll turn your bullet points into a compelling brand story. From a print ad to a Facebook post, we have a way with words.
Information at a glance – that’s the power of communicating complex information through infographics. Make your company’s stats and data easily understandable in an attractive, easy-to-read design. We can do that, too.